Etsy Image Size Guide: Perfecting Your Photos

As a seller, one of the most important factors in standing out is how you present your products. Unfortunately, many Etsy sellers struggle with optimizing their product images, which can negatively impact visibility and sales.

In this blog, we’ll guide you through the process of perfecting your Etsy image sizes. We’ll cover Etsy’s exact image requirements, provide tips for capturing stunning photos, and show you how to ensure your images look their best across all devices—helping you boost your Etsy success.

Etsy Photo Basics

Before delving into the specifics of Etsy image size guidelines, let’s cover some basic aspects. 

1. Etsy supports JPG, GIF, and PNG image file types.
2. Animated GIFs and transparent PNG files are not accepted.
3. Images must be at least 2000 pixels on the shortest side.
4. Image resolution should be 72PPI.

Keep file size under 1 MB for faster uploads.File Types and Requirements

Now that you know the basic formats to use, let’s dig a little deeper into Etsy’s photo requirements. As a seller on Etsy, it’s vital to ensure that your product photos are appealing and of high quality, as this significantly influences a buyer’s decision. Knowledge about these specific image requirements will ensure your photos are always displayed the way you intended. Let’s look at the specifics in the table below:

Why is Image Quality Important for Etsy Products?

High image quality is crucial in ecommerce platforms such as Etsy, where customers rely on images to make purchasing decisions. Clear, well-lit and detailed photos inspire confidence in the potential buyer about what they’re purchasing. Moreover, sites like Etsy feature zoom-in options for images, so details become more visible with better resolution. Fuzzy or distorted images can dissuade potential buyers, impacting your sales negatively.

Therefore, meeting Etsy’s recommended photo requirements isn’t just about adhering to their rules. It’s also about presenting your product in the best way possible. Remember, your listing images could be the deciding factor between making a sale or being passed over.

Etsy Image Size Guidelines for Perfect Photos

While there are basic requirements for images on Etsy, each type of image has its specific size requirements. It is crucial to consider these size guidelines while taking photos. An understanding of optimal image dimensions will help you take perfect product photo that meet Etsy’s specifications while highlighting your product effectively. Let’s discuss the Etsy image size guidelines for different image types below:

Listing Images

Your listing images are what potential customers see first when they browse on Etsy. Thus, ensuring clear and attractive listing images is a must. Here are the important details for listing images:

Remember, the first image of your listing is what will appear in customers’ searches and shop home page, Thus, ensure it best showcases your product.

Shop Icon

 

 

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Your shop icon functions as your Etsy store’s logo, and hence, it must be reflective of your brand. The optimal size for a shop icon is 500×500 pixels.

For best results, keep backgrounds clean, graphics/illustrations simple, and text short and easy to read in your shop icon.

Profile Photo

In Etsy’s personal marketplace, buyers often like to see who they are supporting. That’s where the Etsy profile photo comes into play. The minimum size for a profile photo is 400 pixels on each side.

A clear, well-lit headshot usually works best for a profile photo.

Team Logo

All teams on Etsy have the option to upload a team logo that represents their group. 

 

Order Receipt Banner

The order receipt banner is an excellent opportunity to reinforce your brand’s visual identity. The order receipt banner pops up at the top of the order receipts. The minimum required size for an order receipt banner is 760 x 100 pixels.

A good brand image goes a long way in building customer trust; do not underestimate the importance of an attractive order receipt banner.

Mini & Big Shop Banners

 

 

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Shop banners serve as visual banners atop your Etsy shop page and are great to showcase your brand. The recommended size for a mini shop banner is 1200 x 160 pixels, while for a big shop banner is 1200 x 300 pixels.

A professionally made, clear banner that captures the essence of your brand will go a long way in attracting more potential customers to your store.

Collage Banner

Available for sellers enrolled in Etsy Plus, Collage banners can feature up to 4 images. They offer an interesting way to display products. The minimum required image size changes depending on how many images you feature in the collage:

Take advantage of this feature to create visually appealing displays that can attract more buyers.

Carousel Banner

Available only to Etsy Plus subscribers, carousel banners can feature up to four different images, perfect for displaying a range of products or promotions. It also allows each image to be linked to a unique URL. 1200 x 300 pixels is the best sizing for carousel banners.

Carousel banners offer a dynamic way to showcase multiple products. Utilize this to attract potential buyers.

Thumbnails

Thumbnails provide a look at your item in smaller form. These are typically what customers see when browsing search results. The first photo in your listing becomes the thumbnail for that specific listing, determining how it will appear on your shop’s homepage, search results, and other sections of Etsy. The best size for Etsy thumbnails is 570 x 456 pixels.

An eye-catching thumbnail can help bring in potential customers by standing out in search results.

Videos

Etsy allows the use of videos within the listings. Videos can complement your product photos by adding some action to catch shoppers’ attention. Videos should be 5–15 seconds long with a resolution of at least 1080 pixels. It’s important to note that while you can include audio in your video, Etsy will remove it before publishing it live. Hence, don’t worry about external noise in your videos.

Use videos to provide a 360-degree view of your product, a demonstration on how to use it, or simply to show off details that might not come across as effectively in still images. Videos help give potential buyers a better sense of what they’re purchasing, which can be especially beneficial when selling items like clothing or art, where movement and detail are key.

What Are the Best Tools for Resizing Images for Etsy?

Ensuring that your images are correctly sized for Etsy is crucial. Having the wrong size can lead to part of your image being cut off or appearing distorted. Thankfully, there are many tools and software available that can help you resize your images accordingly. Let’s discuss these below, making sure your images meet Etsy’s guidelines and look sharp and appealing to customers.

Tools and Software for Resizing

There is a range of tools and software available that can help to resize your images for Etsy:

1. Adobe Photoshop: A professional tool with extensive features for altering image sizes and dimensions.
2. Canva: A user-friendly platform with a simple drag-and-drop user interface. Ideal for quick and effortless resizing.
3. GIMP: A free, open-source raster graphics editor used for image retouching and editing, free-form drawing, resizing, cropping, photo-montages, converting between different image formats, and more tasks.
4. Pixlr: It offers a set of intuitive tools that make it easy to alter image dimensions such as resizing, cropping or modifying the image canvas size.
5. Etsy’s Crop Tool: An easy-to-use tool available directly on Etsy’s platform, allowing you to crop your images to the perfect dimensions required for listings.

These tools can help you adjust your images to fit Etsy’s specific requirements, ensuring your product photos look their best on the platform. Also, always start with the highest resolution image possible to attain the best quality after resizing. 

How to use the Etsy Crop Tool?

Select the Image

1. Select the image you want to crop and click on the Edit icon next to it.

Adjust the cropping interface

1. Once you click on the Edit icon, Etsy will display a cropping interface.
2. You’ll see a selection box around the image. This box can be resized and adjusted to fit the desired area you want to keep in your image.

Adjust the Crop Area

1. Drag the edges of the cropping box to adjust the image’s aspect ratio and focus. Etsy typically uses a 1:1 aspect ratio (square) for listing images, but you can crop to your preferred area.
2. You can move the box around to focus on the part of the image that best represents your product.

Apply the Crop

1. Once you’re happy with the area you’ve selected, click Apply or Save to finalize the crop.
2. Etsy will automatically adjust the image to the chosen dimensions.

Finish and Save

1. After cropping, you can make any other adjustments to your listing.
2. Click Publish or Save to update your listing with the newly cropped image.

These tools can help you adjust your images to fit Etsy’s specific requirements, ensuring your product photos look their best on the platform.

What Are the Best Practices for Image Listing on Etsy?

 

 

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While understanding the technical aspects of image sizing is important, it’s equally crucial to know how to best present your products through your images. Let’s now discuss some best practices for etsy product photography to make your products stand out.

Image Orientation and Rotation

Image orientation is one fundamental aspect of creating successful Etsy listing photos. The first photo in a listing should ideally be horizontal or square to ensure that the main focus of the image appears in the thumbnail. Using the same shape for all your listing photos will create a more cohesive browsing experience for users. Etsy can auto-rotate listing photos depending on the information added by your camera on the image file. If your images appear sideways, try rotating them using a photo editor tool or retake the photo.

Listing Image Thumbnails

When your listings first appear, they show as small thumbnail images and transform into a larger gallery once clicked. Ensuring an optimal thumbnail is imperative to get the clicks you need to make a sale. It’s important to note that the first photo in your listing becomes the thumbnail for that listing. So, when you upload a photo to your listings, ensure you have space to crop. The recommended Etsy thumbnail size is 570 x 456 pixels. Adjust your photo accordingly to fit this size.

Tips for Capturing High-Quality Listing Images

Capturing high-quality, persuasive listing images is not just about using the right camera or tools. Here are tips to guide you:

1. Lighting: Good lighting is vital in photography. Use natural light when possible to highlight the details of your product.
2. Multiple Angles: Show your product from different angles to give customers a full view of your item.
3. Close-up shots: Provide clear, up-close images to demonstrate the quality and detail of your product.
4. Lifestyle shots: Show your product in use. This helps customers visualize how they might use the item.
5. Consistency: Use a consistent theme or background across your product photos to create a cohesive look.

Good listing photos are much more likely to attract clicks and lead to sales. Invest time and effort in optimizing them.

Also Read: Large Product Photography Tips

Stand Out on Etsy with FlixStudio’s Expert Image Services

FlixStudio is here to help you optimize your Etsy store with professional product photography that meets Etsy’s image guidelines. From stunning catalog images to high-quality visuals for your listings, we ensure your products look their best. With services like Ghost Image Creation, Color-ways, and even Model Photography for clothing, FlixStudio provides everything you need to make your Etsy store shine. Take a look at our gallery!

Conclusion

Optimizing your images to meet Etsy’s size requirements is essential for setting your shop apart. Your product photos need to grab attention and spark interest. This guide covers Etsy’s image size guidelines, explains their importance, and provides tips for capturing high-quality photos that make an impact.

Remember, Etsy photography is about more than meeting specs—it’s about showcasing your products to excite potential buyers and drive sales. So, when uploading an image, keep these guidelines in mind. Your attention to detail could be the key to turning a click into a sale!

Frequently Asked Questions

Can I use square images on Etsy?

Yes, square photos are allowed on Etsy. Just make sure that the shortest side is at least 2000 pixels to ensure high-quality photos on your listings.

What is the best image size for Etsy?

Etsy suggests images to be at least 2000px on the shortest side. The file size should ideally be less than 1 MB for faster uploading, and photos should be in .jpg, .gif or .png formats.

How do I make my Etsy pictures fit?

You can make your Etsy product photos fit by using image resizing tools like Adobe Photoshop or Canva to reformat and resize your pictures according to Etsy’s guidelines.